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MJIIT Leadership Lecture Series 16
Building a Strong Malaysian Brand
– The Japanese Experience –


His Excellency Prof. Masahiko HORIE
Professor at Meiji University
UTM Distinguished Ambassador at MJIIT
Ambassador for Global Environmental Affairs (Japan)

Venue: Main Hall, (Dewan Azman Hashim)Menara Razak, UTM Kuala Lumpur,
54100 Jalan Sultan Yahya Petra (Jalan Semarak), KL

Date: Thursday, 13 October, 2016
Time: 14:30 to 16:00
Speaker: His Excellency Prof. Masahiko HORIE
Seminar Topic: Building a Strong Malaysian Brand ? The Japanese Experience –

Japan`s amazing post war restoration process was supported by the country`s historical background of unique culture and human resource development through education. The spirit of craftsmanship was also a strong base for Japan to build her strong country brand.
Ambassador Horie will lecture on the supportive environment of the Japanese Nation Brand as well as the challenges under the current globalised world. The Ambassador’s message is the significance of the Japanese style education of technology at MJIIT.
Ambassador encourages all MJIIT students to build a Strong Malaysian Brand in the world.
MJIIT Leadership Lecture Series provides a platform for representatives from government and industrial circles to share their knowledge and experience. These lectures serve to motivate MJIIT students to understand the social, cultural, global and environmental responsibilities of a professional engineer, and the need for sustainable development and that of managerial and entrepreneurial skills. MJIIT would like to extend this invitation to all students and staff of UTM and the public.
Contact: MJIIT Staff,
Tel: 03-2203 1200
Bibliography of Speaker: Please find CV of the speaker in the attachment.